A Dream 13 Years in the Making

Småstad, literally translated, means Small Town in Swedish. But in a much less literal sense, it’s so much more.

Victor’s childhood was shaped by two things: the family coffee shop and summertime trips to Sweden.  So it was no surprise that these two loves would come together when he dreamt up Småstad Coffee Roasters.  For over thirteen years, it has been Victor’s dream to bring a little piece of Sweden to his own small town.  

You can always count on us for a warm smile, a hand-crafted drink, and freshly baked pastries. 

But we hope to also be a gathering place for our beloved Sonoma Valley. Where you can stop for a coffee before heading into work, meet a friend and catch up over a pastry, or relax at the end of the day. Where friends, family, community, and guests to the Valley can all come together to enjoy good coffee and good people.